Play'n GO, a Sweden-based supplier of innovative online slots, is always looking for opportunities to expand its market reach. On August 17, 2023, the company announced a landmark deal with Rush Street Interactive (RSI) to launch its content, including the award-winning Book of Dead, on the operator's casino brand in the United States.
Following the agreement, the casino entertainment provider will launch its games on the operator's casino brand in New Jersey and Michigan. This is the first time Play'n GO is launching its online slots in the two states that have proven to be strong iGaming jurisdictions in North America.
Immediately after the deal was announced, players on the operator's casino site in these two states could enjoy the developer's innovative titles, including Rise of Merlin, Fire Joker, and KISS: Reels of Rock. The company has promised to roll out more casino games in other jurisdictions across the United States where RSI is legal.
Play'n GO publicly announced its commitment to a direct integration plan with Rush Street Interactive. This relationship will include both commercial and technical aspects because Play'n GO's content will integrate directly into the operator's platform.
This is one of the many agreements that Play'n GO has secured this year. In July, the company signed a deal with William Hill to launch Book of Dead in the operator's land-based venues in the United Kingdom. Before that, the company has a deal with MADLORD, an iGaming audio production brand, to provide more entertainment value to its casino games.
Magnus Olsson, Chief Commercial Officer, Play'n GO, commented:
"We have always firmly believed that our games would appeal greatly to the US market and this partnership with Rush Street Interactive, one of the most experienced and trusted online operators in North America, is a great opportunity to introduce our games to that audience. Player safety comes first in everything we do at Play'n GO, and RSI's commitment to a safe and regulated iGaming industry makes them a brilliant partner for us. We're excited to get started and further enhance the entertainment experience for BetRivers online players."
Richard Schwartz, Chief Executive Officer, Rush Street Interactive, stated:
"At BetRivers, we offer our players an immersive and entertaining gaming experience, so this partnership with Play'n GO makes perfect sense for us to expand our offering to include Play'n GO's portfolio of popular titles. Play'n GO has an impressive game catalogue and we are thrilled to bring their innovative and top quality games to our BetRivers players. We look forward to many years of success together."