To further boost its presence in the Baltic states, Habanero has announced an agreement with Betsson to integrate its online gaming offer into the Betsafe platform. This decision comes after months of negotiations and partnership deals with other premier casino software developers who have contributed significantly toward growing portfolios for players located in Estonia, Latvia, and Lithuania.
The recent deal between the two companies to open up new betting sites offering video poker, classic table games, and Italian-certified slots is a testament to their growing relationship. The move is also a way of expanding on a previous agreement that already exists in other markets.
Habanero is primarily known for its slots and table games, while Betsafe is owned by one of the largest online gaming operator groups in Europe: Betsson.
The signed contract between Habanero and Betsafe has been an overwhelming success, with the two brands working together to create new opportunities. The slots and table games provider noted that this integration helped establish them as one of Italy's most reputable gaming companies. This collaboration has continued to grow ever since it went live, according to the report.
Arcangelo Lonoce, Habanero's head of business development for Europe, denoted that Habanero is a company that only works with the best of its kind. The Betsson and StarCasino teams have been wildly successful in Italy, so it's no surprise that they're trying their luck with Betsafe. The team behind Habanero aims to create a similar sensation as they take over the Baltic nations too.
In Lanoce's words, the integration of their products into the Betsafe live platform is something they're excited about. He is optimistic that the operator will captivate different demographics of gamblers with an incredible selection of games. The company looks forward to expanding in new markets for many years to come.
Betsafe operates under Betsson and provides some of the leading iGaming products for Baltic players. With the addition of Habanero, many titles will be available in local languages. According to a Betsafe spokesperson, Habanero's impressive slot portfolio is a proven success across all markets; hence, they are overjoyed to work with the company to keep their audiences entertained. He further asserted that this is sure to be the first of various new markets the studio will work on.
The developer has been making waves across the EU and LATAM regions with its slot offerings. They have been certified by multiple jurisdictions, including a 2021 license from the MGA (Malta Gaming Authority). This has helped them maintain momentum for expanded operations into some CEE countries such as Romania and Latin American nations, including Argentina.
In the wake of recent deals with Wazdan, Betsson has announced they will be providing gaming content in the local language to Betsafe in their Lithuanian domain. The company already had 80 game titles in total but saw the need to add 19 others to the catalog in January 2022, including four exclusive ones, including Power Gods: Hades, which is currently unbelievably popular.