Key Takeaways:
In a strategic move to bolster its presence in Latin America, Belatra Games, a leading online slots developer, has announced Andres Troelsen as the new Commercial Director for the region. This appointment underscores the company's dedication to its expansion efforts and its ambition to replicate its European success in Latin America.
Andres Troelsen brings to the table an extensive background in the iGaming industry, making him the ideal candidate to lead Belatra's charge in the region. Troelsen expressed his enthusiasm for his new role, highlighting Belatra's reputation for excellence and innovation in technology as key motivators for his appointment.
"Belatra's excellence and experience at creating high-quality technology has seen the business be recognized as an industry leader. Working with the team to spearhead our Latin America strategy fills me with immense pride,” Troelsen stated.
Belatra has long recognized the potential of the Latin American market, maintaining a strong presence in Buenos Aires. The company's local team, proficient in English, Spanish, and Brazilian Portuguese, has deep roots in the region, positioning Belatra perfectly to understand and cater to the unique preferences of Latin American players.
A core aspect of Belatra's strategy involves the development and launch of region-specific games, a move that is expected to resonate well with the local audience. Moreover, the company's commitment to this market will be on full display at several influential iGaming events, including SiGMA San Pablo in May, where Belatra plans to exhibit its latest innovations.
Sergey Chernyavski, Belatra Games’ CCO, shared his thoughts on the appointment: “Having Andres on board to drive our Latin American ambitions highlights our commitment to replicating our successes in Europe over in this exciting region. His expertise will be crucial in the company’s strategic objectives and enhancing Belatra’s outstanding reputation.”
Belatra's appointment of Andres Troelsen as Commercial Director for Latin America not only reinforces the company's strategic vision for the region but also signals its readiness to innovate and grow in one of the most dynamic markets in the iGaming industry.
