Hard Rock Bet Launches Online Casino in Ontario

Hard Rock Digital (HRD) has launched its Hard Rock Bet brand in Ontario, Canada, marking its initial entry into an international gaming market on Thursday, July 22. This expansion introduces an online casino offering to Ontario players, building on Hard Rock’s established presence in the region.

Key Takeaways

• Hard Rock Digital has launched its Hard Rock Bet brand, including an online casino, in Ontario, Canada new casino market.
• This marks the brand's inaugural expansion into an international gaming market.
• Ontario players gain access to over 3,000 casino games via desktop and mobile applications, typical of new mobile casinos.

Ontario Market Entry and Product Offering

Hard Rock Digital has introduced its Hard Rock Bet online casino to the Ontario market, making it accessible through dedicated Apple and Android applications, as well as a desktop site. The platform provides Ontario players with a selection of over 3,000 casino games, including popular new live casinos options. This market entry leverages Hard Rock’s existing operational presence, which includes the Hard Rock Hotel and Casino in Ottawa. HRD CEO and executive managing director Marlon Goldstein affirmed that the Hard Rock Bet iteration for Ontario is specifically tailored to the local market.

Expanding into Ontario with Hard Rock Bet marks the first time we’ve brought our platform to an audience outside the US. We’re excited to introduce Ontario players to a premium entertainment experience that reflects the energy and service synonymous with the Hard Rock brand. And by investing in local talent, local partnerships, and localized customer support, we’re creating an experience designed specifically for Ontario players.”

Player Loyalty and Future Focus

The Hard Rock Bet platform in Ontario features integration with Unity by Hard Rock, enabling players to earn Unity Points. These points can subsequently be exchanged for digital rewards via HRB’s Reward Store. Additionally, the platform offers "Legendary Reward Drops," an online rewards program that delivers weekly guaranteed rewards and player promotions. Hard Rock Digital has confirmed its primary focus remains on delivering a quality experience for Ontario players, with plans to roll out expanded marketing campaigns in early August.

Sources: Hard Rock Bet Rolls Into Ontario, Taking Brand International for First Time