EveryMatrix has launched casino content from its in-house studio, Fantasma Games, with Bet365 in Alberta, marking its initial live deployment in Canada's newest regulated iGaming market. This rollout represents the first phase of EveryMatrix's commercial expansion plans within the province and strengthens its North American footprint. The deployment extends an existing partnership between EveryMatrix and Bet365, built upon a 2025 content aggregation agreement.
Key Takeaways
- EveryMatrix has launched Fantasma Games casino content with Bet365 in Alberta, Canada, expanding its suite of offerings for new live casinos.
- This deployment is EveryMatrix's first live operation in Alberta's regulated iGaming market.
- The launch follows EveryMatrix's conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission in May 2026.
Regulatory Framework and Approvals
EveryMatrix secured conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) in May 2026, permitting it to offer iGaming technology to licensed operators in the province, a key development for the Canada new casino market. Alberta's regulated market opened to operators on July 13, 2026, with the AGLC responsible for regulatory oversight. Operators must be registered with the AGLC and sign a commercial agreement with the Alberta iGaming Corporation.
Market Expansion and Strategic Partnership
The launch of Fantasma Games content with Bet365 expands EveryMatrix's presence into Alberta, a jurisdiction it identifies as high-potential due to its population and digital adoption rates, driving demand for new mobile casinos. This deployment builds on a 2025 content aggregation deal, described by EveryMatrix as its largest, covering over 45,000 titles from more than 185 integrations across various regulated markets. EveryMatrix's SlotMatrix business unit facilitates the content supply.
Rani Axon, Senior Account and Strategy Manager for North America at EveryMatrix, stated: “Launching Fantasma Games with bet365 is a significant milestone and an exciting first step in Alberta. … This is only the beginning of our Alberta journey. We see significant opportunities to further expand our relationship with bet365 and bring more of the EveryMatrix casino offering to players across the province and beyond.”
Responsible Gambling Mandates
The Alberta Gaming, Liquor and Cannabis Commission mandates specific responsible gambling (RG) conditions for registered operators. Advertising materials must feature the Alberta iGaming Corporation logo and include references to RG information, such as 211 Alberta. Operators are prohibited from using athletes or individuals appealing to minors to endorse products, unless promoting RG features. AGLC's centralized Self-Exclusion Program is a required integration, allowing players to self-exclude from all registered iGaming platforms and land-based casinos.
Sources: EveryMatrix Launches Fantasma Games Content With Bet365 in Alberta