New Casino Markets Gain Momentum Globally

Key Takeaways

• New licensing approvals signal robust growth in regulated markets.
• Strategic partnerships enhance new casino launches and compliance.
• Responsible gambling tools strengthen player protection frameworks.

Brazil Advances Casino Legalization with New Framework

Brazil’s Senate approved a bill on September 4, 2025, legalizing land-based and online casinos, marking a pivotal shift in the country’s gambling landscape. The legislation, overseen by the Ministry of Finance, establishes a licensing regime for operators, with a 12% tax on gross gaming revenue. Major operators, such as Bet365 and Betsson, are eyeing entry, targeting a market projected to reach USD 3 billion by 2030. The framework prioritizes responsible gambling, mandating that operators fund harm prevention programs. This move positions Brazil as a key emerging market, though regulatory delays may push launches to mid-2026.

Source: Gambling Insider

Wynn Resorts Secures UK License for Mayfair Casino

Wynn Resorts completed its acquisition of the Crown Resorts’ Mayfair casino in London on August 29, 2025, following approval from the UK Gambling Commission. The rebranded Wynn Mayfair, set to launch in Q1 2026, will operate under a full casino license, offering slots, table games, and sports betting. The acquisition strengthens Wynn’s European footprint, leveraging its global brand to compete with established UK operators like Grosvenor Casinos. The deal underscores the UK’s appeal for premium casino brands, with strict compliance requirements ensuring robust player protections.

Source: Business Wire

Ontario iGaming Market Welcomes New Operator

On August 31, 2025, the Alcohol and Gaming Commission of Ontario (AGCO) granted a license to Playtech-backed operator Neo.bet, marking its entry into Canada’s competitive iGaming market. Neo.bet, owned by Malta-based NSUS Group, plans to launch its online casino platform in Q4 2025, offering slots, live dealer games, and sports betting. The operator’s partnership with Paysecure enhances payment processing, ensuring compliance with Ontario’s stringent regulations. This launch reflects Ontario’s growing iGaming sector, which has generated USD 1.4 billion in tax revenue since 2022, attracting global operators seeking stable, regulated markets.

Source: iGaming Business

Malta Approves Responsible Gambling Tool Integration

The Malta Gaming Authority (MGA) announced on September 2, 2025, that all licensed operators must integrate AI-driven responsible gambling tools by Q2 2026. This follows a successful pilot with software provider SOFTSWISS, whose tools monitor player behavior for indicators of potential harm. The mandate strengthens Malta’s position as a leading regulated jurisdiction, with over 300 licensed operators, including Kindred and Leo Vegas, expected to comply. The move addresses growing concerns about problem gambling, enhancing player safety and operator accountability across one of Europe’s largest iGaming hubs.

Source: Malta Gaming Authority

South Africa Tightens Online Casino Regulations

South Africa’s National Gambling Board introduced stricter licensing requirements on September 3, 2025, targeting unregulated online casinos. The new rules mandate operators to obtain licenses, implement KYC protocols, and fund responsible gambling initiatives. This follows a 2023 market valuation of USD 2.7 billion, with growth driven by mobile betting. Operators like Sun International are adapting, while new entrants face higher compliance costs. The regulatory shift aims to curb illegal platforms, ensuring a safer market for players and positioning South Africa as a regional leader in regulated gambling.

Source: World Casino News