GiG Powers PowerPlay Online Casino Launch in Alberta

GiG Software Plc (GiG) has facilitated the expansion of its partner, PowerPlay Online Casino & Sportsbook, into Alberta's recently regulated iGaming market. This launch establishes PowerPlay as a registered operator within the province and marks GiG's fourth active brand in the newly opened jurisdiction.

Key Takeaways

• GiG Software Plc has powered PowerPlay Online Casino & Sportsbook's entry into Alberta's iGaming market.
• PowerPlay has secured its regulatory footprint as a registered operator with the Alberta Gaming, Liquor and Cannabis Commission (AGLC).
• The launch utilizes GiG's full end-to-end technology ecosystem, including its core Player Account Management (PAM).

Regulatory Framework and Market Entry

PowerPlay has successfully secured its regulatory status in Alberta, becoming a registered operator with the Alberta Gaming, Liquor and Cannabis Commission (AGLC). This follows its previous migration to GiG's technology stack in Ontario in 2025, enabling a swift market entry in Alberta utilizing a replicated operational framework without additional technical infrastructure or overhead.

Technology and Market Implications

GiG's full end-to-end technology ecosystem supports PowerPlay's launch, integrating its core Player Account Management (PAM), SportX sportsbook, real-time rules engine LogicX, and AI-driven data engine DataX. Alberta is identified as a high-growth jurisdiction within North America, with industry analysts projecting annual Gross Gaming Revenue (GGR) to reach between €440 million and €625 million as the market develops.

Executive Commentary

Richard Carter, CEO of GiG, highlighted the strategic importance of this expansion:

“Expanding PowerPlay into Alberta so quickly following the market’s opening in July is another significant milestone in our Canadian growth strategy and highlights the scalability of our technology. Having established a successful foundation together in Ontario, we are proud to power PowerPlay’s launch as our fourth active brand in this rapidly expanding province. As global markets mature and regulatory requirements evolve, GiG remains committed to providing operators with the end-to-end integration, AI tools, and agile infrastructure required to scale rapidly in newly regulated territories.”

Dean Serrao, Chief Executive Officer at PowerPlay, also commented on the launch:

“Bringing PowerPlay to Alberta is an important step in our Canadian growth, building on what we have achieved in Ontario. Our partnership with GiG has been key to that expansion. Launching SportX alongside our full casino gives Albertans a local, regulated place to play, with the instant Interac withdrawals our players value.”

Sources: GiG Expands Canadian Footprint with PowerPlay Launch in Alberta’s Newly Opened iGaming Market