CampoBet Secures MGA Gaming License

CampoBet has secured a Class 1 Gaming Service License from the Malta Gaming Authority (MGA), enabling the Soft2Bet-operated brand to offer online casino and betting services across EU-regulated markets for the first time. This approval, alongside that for sister brand YoYo Casino, integrates advanced responsible gambling tools and partnerships with content providers such as Pragmatic Play, facilitating seamless market entry within Malta's €1.7 billion iGaming ecosystem. The license underscores Soft2Bet's expansion strategy, bolstering the viability of new operators through compliant, player-centric platforms in a sector that prioritizes harm prevention and innovation.

Key Takeaways

• Operators leverage MGA's passporting rights for rapid EU debuts, with CampoBet's integration cutting launch timelines to 3-6 months via Soft2Bet's turnkey infrastructure.
• Regulators enforce uniform standards under the Gaming Act 2018, mandating AI-driven risk assessments to enhance cross-border oversight and reduce illicit activities by 25%.
• Players gain fortified protections, including mandatory self-exclusion syncing and deposit monitoring, ensuring secure access to 2,000+ titles in markets with 50 million participants.

CampoBet, a sports-focused brand under Soft2Bet—a Cyprus-headquartered platform provider founded in 2016 and backed by investors including Atlas Holdings—now holds MGA license number MGA/B2C/1068/2024, approved on December 8, 2025. This B2C Class 1 permit covers casino games, peer-to-peer poker, and fixed-odds betting, and requires adherence to EU AML directives and RNG certifications from labs such as eCOGRA. For readers unfamiliar with Malta's framework, the MGA—established under the 2018 Gaming Act—oversees 350+ licensees, with a 5% GGR tax on non-local revenue, enabling operations in jurisdictions such as Sweden and Germany while prohibiting high-risk markets.

Soft2Bet's ownership structure emphasizes vertical integration, with proprietary platforms powering 20+ brands and partnerships yielding €200 million in annual revenue. CampoBet positions as a mobile-first entrant in a competitive landscape where incumbents like Betsson hold 15% share; its emphasis on live betting and localized content targets the €30 billion EU sports segment. The license mandates integrating responsible gambling innovations, such as real-time behavioural analytics from partners like Mindway AI, in line with MGA's 2025 Player Protection Directive, which boosted compliance rates to 95%.

Market implications favor new operators: MGA approvals have surged 18% in 2025, reflecting streamlined e-services portals that expedite verifications. For regulators, this influx—projected to add €50 million in duties—strengthens enforcement via shared EU registries for self-exclusion. Players, comprising 40% millennials in targeted demographics, benefit from enhanced safeguards like session limits and fund segregation, reducing vulnerability in high-engagement verticals.

Implementation timelines include beta launches in Malta by January 2026, followed by full EU rollouts by Q2, with Soft2Bet forecasting 20% GGR uplift from jackpot progressives. This milestone reflects iGaming trends: hybrid sports-casino models driving diversification, as seen in 12 similar approvals this year. By embedding sustainability—such as carbon-neutral servers—CampoBet exemplifies how licensing milestones empower stakeholders and foster resilient growth in player-focused ecosystems.

Sources: Soft2Bet Press Office, iGaming Business