Soft2Bet Appoints Andrew Cochrane as Chief Commercial Officer
Recommended casinos
Soft2Bet has appointed Andrew Cochrane as Chief Commercial Officer to lead its global growth strategy, with a strong focus on regulated European markets. The move strengthens the provider's ability to support new casino brand rollouts, platform integrations, and market entries under strict licensing frameworks such as those in Malta, Sweden, Romania, and Greece.
Cochrane brings extensive experience in iGaming commercial operations, positioning Soft2Bet to capitalize on opportunities in established and emerging regulated jurisdictions. The company operates multiple brands like Betinia, CampoBet, and recent launches such as TopBet.ro in Romania, all compliant with local regulators, including Spelinspektionen (Sweden) and ONJN (Romania). This leadership enhancement underscores a commitment to scalable, compliant expansions that prioritize responsible gambling tools and localized player experiences.
Key Takeaways
- Strengthened commercial leadership enables faster deployment of new casino brands in regulated Europe, where multi-jurisdictional compliance is key for market access.
- Supports operators and affiliates by providing advanced gamification and content partnerships (e.g., the recent Amusnet Gaming integration) to drive competitive differentiation.
- Reflects industry shift toward professionalized growth in non-saturated regulated markets, enhancing player protection and sustainable revenue models.
The appointment aligns with broader European iGaming trends, where providers like Soft2Bet leverage technology platforms to facilitate quick, compliant brand launches amid increasing regulatory scrutiny. By focusing on markets with robust frameworks (e.g., Malta Gaming Authority for B2C credibility, local licenses for targeted access), the group addresses demand for innovative, responsible offerings in player-heavy regions.
Sources: Soft2Bet Official News, iGaming Business
