PartnerMatrix Expands Agent System Reach via Broadway Platform

PartnerMatrix, part of the EveryMatrix Group, has exclusively collaborated with Broadway Platform, a Player Account Management (PAM) platform developed by SPRIBE. This partnership expands the global reach of PartnerMatrix's Agent System, providing operators with a solution to manage and scale offline traffic operations alongside digital affiliate activity. The collaboration addresses the growing demand for integrated acquisition strategies across diverse markets.

Key Takeaways

• PartnerMatrix has integrated its Agent System with Broadway Platform.
• The collaboration expands the Agent System's global network reach for operators.
• Operators gain tools for managing online and offline player acquisition within a single environment.

System Integration and Capabilities

The PartnerMatrix Agent System is designed to offer operators comprehensive visibility and control over agent performance, commission structures, and player activity. Built as part of the complete PartnerMatrix ecosystem, the system supports scalable online and offline traffic management across multiple territories. This integration provides Broadway Platform's network of operators and partners with access to advanced agent management capabilities that complement existing affiliate strategies.

Market Expansion and Acquisition Strategies

This collaboration reflects the increasing demand for operational models that combine affiliate performance with agent-driven acquisition strategies. This approach is particularly valuable in high-growth regions and emerging markets where offline traffic continues to be a significant channel for player acquisition and retention. The partnership aims to support operators in expanding their global footprint by providing scalable solutions for sustainable growth.

Executive Perspectives

Vahe Khalatyan, head of PartnerMatrix, commented on the partnership's role in offering operators enhanced control over acquisition channels.

"We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators. Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally." Giorgi Samkharadze, director at Broadway Platform, highlighted the value of integrating the Agent System for efficient growth. "We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem. As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth."

Sources: PartnerMatrix launches exclusive collaboration with Broadway Platform