NJ Online Gambling Soars: $250M July Revenue

New Jersey’s online gambling market continues to set records, with July revenue soaring to nearly $250 million—a 27% increase compared to the same month last year. The growth highlights the state’s strong digital gaming sector while in-person casinos also remain profitable, ensuring a balanced and resilient market.

Key Takeaways

• Online gambling revenue hit nearly $250M in July, up 27% year-over-year.
• Brick-and-mortar casinos remain stable, showing no cannibalization from digital growth.
• A 19.75% tax rate on online gaming bolsters New Jersey’s Casino Revenue Fund.

Revenue Growth and Market Balance

July’s results build on a 23% annual increase in June, showing consistent momentum in digital engagement. Importantly, the online boom has not eroded traditional casino revenues, demonstrating the complementary relationship between physical and digital gambling in New Jersey.

Tax Policy and Economic Contribution

The state currently applies a 19.75% tax on online gambling and mobile sports betting, which generated over $880 million in total taxes and fees last year. Of that, $572 million went directly to the Casino Revenue Fund, highlighting how online expansion is reinforcing state finances while maintaining a sustainable market.

A Legacy Meeting the Future

Since the legalization of casino gambling in Atlantic City in 1976, New Jersey has been at the forefront of gaming innovation. Today, its integration of traditional and digital formats shows how a mature market can adapt to shifting consumer behavior while supporting economic growth.