FIRST Enters Argentina Market with City Center Online Partnership

Argentinian iGaming tech supplier ONDISS has rolled out FIRST’s sportsbook platform to local operator City Center Online, marking FIRST’s official entry into Argentina's regulated market. This expansion is facilitated by ONDISS and further supported by City Center Online’s online casino platform, positioning all involved parties to gain market share in a growing Latin American jurisdiction.

Key Takeaways

• FIRST has officially entered the regulated market of Argentina through a strategic partnership.
• ONDISS facilitated FIRST's market debut by integrating its sportsbook platform with City Center Online.
• City Center Online has received official regulated status as a .bet.ar operator in Santa Fe, including an online casino platform.

Regulatory Context and Licensing

City Center Online has secured official regulated status as a .bet.ar operator for its online casino platform. This approval follows the Santa Fe Lottery, a provincial regulatory body, launching a licensed online sports betting market. The operator's regulated status ensures compliance with all responsible gambling standards within the jurisdiction.

Market Implications and Growth

This market entry and partnership are poised to capture significant market share in Argentina, identified as one of Latin America's fastest-growing licensed gambling jurisdictions. Market analysis from Blask indicates Argentina's estimated Competitive Earning Baseline (CEB) at $1.74bn, with 180 brands currently active.

Strategic Partnership and Executive Insights

FIRST's entry into Argentina is a strategic move, with ONDISS acting as a key partner committed to providing operators with global technology solutions. The integration expands opportunities for ONDISS's customers and reinforces its position as a strategic partner for international suppliers seeking growth in Latin America.

Tom Light, Founder and CEO of FIRST, commented: “ONDISS and City Center Online wanted technology built for real market conditions, not a feed dressed up as a sportsbook. That’s what FIRST delivers. Speed, control and the product depth players in Argentina expect.”

Facundo Giorgi, Chief Executive Officer of ONDISS, added: “The integration of FIRST into our platform reflects that commitment and expands the opportunities available to our customers. FIRST’s decision to begin its expansion into Argentina alongside Ondiss reinforces our position as a strategic partner for international suppliers looking to grow in Latin America’s regulated gaming markets.”

Sources: FIRST makes Argentine debut with City Center Online platform partnership