Bragg Gaming Expands Romanian Presence with Napoleon Launch

Bragg Gaming Group has launched its content aggregation platform in Romania through a partnership with Superbet Group's Napoleon brand. The rollout integrates Bragg's exclusive titles and third-party games into Napoleon's online casino offering, marking a key step in the supplier's 2025 growth strategy. This development strengthens Romania's competitive online gaming landscape, where regulated operators continue to vie for market share amid strict licensing requirements.

Key Takeaways

• Market Acceleration: Operators like Napoleon gain immediate access to over 1,000 titles, enabling faster portfolio diversification in a market projected to exceed €500 million in gross gaming revenue by year-end.
• Regulatory Alignment: The integration complies with Romania's National Gambling Office (ONJN) framework, emphasizing secure content delivery and player protection standards.
• Strategic Implications: For players, the launch introduces innovative slots such as Golden Gal’s Cash Towers, enhancing engagement; suppliers benefit from expanded distribution in Eastern Europe.

Bragg Gaming Group, a leading content aggregator and provider headquartered in Toronto with significant European operations, has integrated its Fuze platform into Napoleon Sports & Casino, a flagship brand under the Superbet Group. The agreement, announced on November 18, 2025, provides Romanian players with Bragg's proprietary games—including Almighty Pegasus and Big Roar—alongside aggregated content from top studios. This partnership aligns with Bragg's ambition to scale its aggregation business, as articulated by CEO Matevž Mazij, who highlighted the deployment as a means to bolster market penetration in regulated jurisdictions.

Romania, overseen by the ONJN since its online market liberalization in 2015, maintains a robust regulatory environment that mandates rigorous content certification, anti-money laundering measures, and responsible gambling protocols. With approximately 40 licensed operators, the market has seen steady growth, driven by a tech-savvy population and mobile-first adoption rates exceeding 70%. Napoleon's expansion via Bragg's technology addresses competitive pressures from incumbents like Betano and Unibet while introducing features that support ONJN's emphasis on fair play, such as randomized number generators and session-monitoring tools.

The implications extend beyond immediate access to content. For operators, Fuze's modular design facilitates seamless scalability, reducing integration timelines to under 90 days—a critical factor in Romania's fast-evolving sector. Superbet Group, founded in 2008 and now a pan-European powerhouse with over €1.2 billion in 2024 revenue, leverages this tie-up to reinforce its dominance; the company holds an ONJN Class 1 license (no. L1245644W000001), renewed in 2023, ensuring compliance with the jurisdiction's 25% corporate tax on gross gaming revenue.

Players stand to benefit from greater variety and localized experiences, with games optimized for the Romanian language and payment methods such as e-wallets and bank transfers prevalent in the region. Industry stakeholders view this as a bellwether for Eastern European expansion, where regulatory stability attracts investment. Bragg, which reported a 15% year-over-year increase in aggregated revenue in Q3 2025, positions the launch as foundational to targeting similar markets such as Greece and Bulgaria, both with emerging frameworks modeled on Romania's.

As consolidation accelerates, such partnerships underscore the shift toward ecosystem interoperability, where suppliers like Bragg enable new entrants and veterans alike to navigate compliance hurdles. This not only fosters innovation but also elevates player safeguards, aligning with broader EU directives on consumer protection in digital services.

Sources: iGaming Business, Bragg Gaming Group Press Release