BetMGM Launches Wheel of Fortune Casino in Ontario

BetMGM has launched Wheel of Fortune Online Casino in Ontario, marking its second brand-led igaming platform in the Canadian province. The new site, developed in partnership with International Game Technology (IGT), offers over 1,600 games, including slots, progressive jackpots, and table games, with regular additions planned. This expansion strengthens BetMGM's position in Ontario's competitive regulated market, launched in April 2022 under the Alcohol and Gaming Commission of Ontario (AGCO), by leveraging the iconic Wheel of Fortune IP to attract players seeking branded entertainment.

The debut follows BetMGM's initial entry into Ontario in 2022 and builds on its success in New Jersey, where the brand launched in 2023. Ontario's igaming sector has generated CAD 6.6 billion in drop since inception, with Q1 2025 revenues up 33.8% year-on-year to CAD 684.8 million, underscoring the market's growth potential amid strict AGCO oversight on player protection and fair play.

Key Takeaways

• Operators gain a turnkey branded platform model, reducing entry barriers in regulated markets like Ontario through established IP partnerships.
• Regulators benefit from enhanced compliance via AGCO-approved integrations, promoting standardized responsible gambling tools across brands.
• Players access diverse, familiar content with seamless onboarding, boosting engagement in a market with 1.5 million active users.

Ontario's igaming framework, managed by iGaming Ontario—a subsidiary of the AGCO—requires operators to register and adhere to rigorous standards, including mandatory self-exclusion tools, spending limits, and third-party audits. BetMGM, operated by MGM International in collaboration with Entain, holds full AGCO registration (license number OPINSPECTOR0001, approved May 2022), ensuring compliance with the province's Gaming Control Act. The Wheel of Fortune integration leverages IGT's extensive portfolio, featuring exclusive titles such as Wheel of Fortune Ultra Hit Jackpots and Hawaiian Getaway, which have driven player retention in similar deployments.

This launch addresses Ontario's evolving competitive landscape, where over 50 registered operators vie for a share in a CAD 2.5 billion annual market. By prioritizing mobile-first design and rapid content updates, BetMGM targets the 70% of players who access the platform via smartphones, according to AGCO data. Market implications extend to suppliers like IGT, whose branded games now reach broader audiences, potentially increasing GGR contributions from progressives by 15-20% based on New Jersey benchmarks.

For industry stakeholders, the move highlights a trend toward IP-driven diversification, enabling new entrants to differentiate themselves without incurring heavy marketing expenses. Regulators view such partnerships as a means of bolstering ecosystem integrity, with AGCO emphasizing the importance of data sharing for harm prevention. Players, meanwhile, encounter fortified safeguards, including real-time deposit caps and cooling-off periods, aligning with Ontario's focus on sustainable play. Launch timelines indicate full rollout by Q4 2025, with promotional integrations to follow, positioning Wheel of Fortune as a cornerstone for BetMGM's Canadian growth amid rising demand for immersive experiences.

Sources: Gambling Insider, iGaming Business