Austrian Lotteries launches new live casino studio in Vienna, creating up to 150 jobs and expanding win2day's online offerings.
Key Takeaways:
- New live casino studio in Vienna offers 24/7 games
- Partnership with Pragmatic Play introduces German-language game show
- win2day aims to differentiate from illegal offerings with responsible gaming measures
Austrian Lotteries has taken a significant step in expanding its online gambling presence with the launch of a new live casino studio in Vienna. This development, in partnership with Pragmatic Play, not only enhances the digital offerings of win2day, Austrian Lotteries' iGaming arm, but also brings new employment opportunities to the region.
The 400 square meter studio is set to operate around the clock, providing a range of live online blackjack, roulette, and game show titles. A notable addition to the lineup is 'Crazy Prater Rad,' marking the first German-language game show in the portfolio. This move aligns with win2day's strategy to cater to a German-speaking audience and differentiate itself in the competitive online gambling market.
Employment impact is a key highlight of this expansion. The studio has already created 80 new jobs, with projections suggesting this number could rise to 150 full-time positions in the long term. This job creation aspect underscores the economic benefits that can accompany the growth of the regulated online gambling sector.
Austrian Lotteries' director general, Erwin van Lambaart, emphasized the company's role as a responsible business and top employer. He stated, "As a leading Austrian company, a responsible business, and a top employer, we are an important partner for Austria, especially in the gaming and entertainment sectors, but also beyond."
win2day's managing director, Georg Wawer, highlighted the importance of responsible gaming measures in their operations. The company utilizes AI technology, including a Lottery Health Check, to ensure a safer gaming environment. This approach aims to strike a balance between providing an exciting player experience and maintaining high standards of professionalism and safety.
The partnership with Pragmatic Play, which began with the rollout of online slots in May 2023, has now expanded to include this live casino offering. This collaboration exemplifies the ongoing trend of established lottery operators partnering with specialized iGaming providers to enhance their digital presence and compete in the evolving online gambling landscape.
As the online gambling market continues to grow, initiatives like this studio launch demonstrate how traditional lottery operators are adapting to meet changing consumer preferences while adhering to regulatory requirements and responsible gaming principles.