Ladbrokes and Liverpool FC Forge a Groundbreaking Partnership

Key Takeaways:

• Ladbrokes, part of the Entain group, has secured a multiyear partnership with Liverpool FC, enhancing its brand presence at Anfield.
• The collaboration promises exclusive content and initiatives aimed at rewarding Liverpool fans and promoting responsible gaming.
• Both entities are committed to community service, with plans to support local initiatives focusing on grassroots football and wellbeing.

In an exciting development for football and betting enthusiasts alike, Ladbrokes, a leading name in the betting industry and part of the Entain group, has announced a landmark partnership with Liverpool FC. This multiyear agreement, spanning the UK and Ireland jurisdictions, is set to bring a fresh wave of engagement and excitement to fans, starting this season.

Under the terms of this dynamic partnership, fans visiting Anfield, the iconic home of Liverpool, will notice Ladbrokes' branding shining from the LED screens around the pitch. But the collaboration goes beyond mere branding. Ladbrokes is set to roll out exclusive content and features designed to uniquely reward Liverpool supporters, enhancing the fan experience in innovative ways.

This partnership is not just about football and betting; it's a union of values and community commitment. "We are absolutely thrilled to be partnering with a football club with the history and stature of Liverpool FC," said a spokesperson from Entain. The partnership is built on a shared foundation of heritage, ambition, and a dedication to serving communities, underpinned by a mutual passion for football.

A key aspect of this partnership is the emphasis on responsible gaming and community support. Both Ladbrokes and Liverpool FC are eager to highlight their commitment to these areas. Through Entain's Pitch In initiative, Ladbrokes will extend its support to local communities in Liverpool, focusing on grassroots football and enhancing physical and mental health.

The timing of this partnership aligns with the English Premier League's (EPL) recent introduction of a Code of Conduct for Gambling Related Agreements in Football. This set of rules aims to ensure responsible gambling practices, and both Ladbrokes and Liverpool FC are proud to adhere to these new guidelines.

"Ladbrokes is one of the most established and well-recognized high-street betting firms, and we’re delighted to welcome them to the LFC partner family," remarked a Liverpool FC representative. This partnership not only strengthens Ladbrokes' brand presence but also empowers the company to further its community work. Using football as a catalyst, Ladbrokes aims to boost physical and mental wellbeing, especially in areas facing social challenges.

As this partnership unfolds, it promises to bring a new dimension to the fan experience, blending the thrill of football with the excitement of betting, all while maintaining a strong focus on community and responsible gaming. For Liverpool fans and the wider community, this collaboration opens up a world of possibilities, setting a new standard for partnerships in the sports and betting industries.