In a move that's set to redefine the contours of the iGaming B2B marketplace, Betbazar, the frontrunner in providing cutting-edge sports, esports, casino content, and sportsbook solutions, has inked a strategic partnership with Sports Information Services (SIS). This collaboration is poised to significantly enhance Betbazar's offerings, introducing SIS's highly acclaimed horse and greyhound racing products, alongside a robust numbers offering, into the Betbazar platform.
For over three decades, SIS has carved a niche for itself in the gambling and betting industry, offering comprehensive online and offline betting solutions. Its portfolio, renowned for live pictures, data, engaging on-screen graphics, and a diverse range of markets and pricing, has been instrumental in driving betting revenues. These offerings will now be accessible through the Betbazar marketplace, marking a pivotal expansion in the latter's arsenal of solutions.
Betbazar has consistently set the benchmark as the go-to marketplace for B2B content within the iGaming sector. The addition of SIS's trio of products is expected to fortify this position, providing Betbazar customers globally with access to some of the most sought-after content in the industry.
Max Sevostianov, COO of Betbazar, expressed enthusiasm about the partnership, stating, "Our strategy is to continue expanding our portfolio with the industry’s most 'in demand' providers to ensure our customers have access to the most dynamic sports betting and casino content in the market." He further emphasized the potential of this collaboration to kickstart a long and fruitful relationship between the two entities.
Echoing this sentiment, Andy Kelly, Head of Commercial Partnerships at SIS, highlighted the company's commitment to delivering top-tier content and solutions. "I am delighted this has been recognised by Betbazar who will integrate some of our most popular products and provide them to its customer base." Kelly also expressed excitement about the future of this partnership, underscoring years of refining SIS's offerings to appeal to both operators and partner platforms.
This strategic alliance between Betbazar and SIS is not just a testament to their individual strengths but also signals a promising evolution in the iGaming B2B marketplace. As both entities look forward to the growth and innovation this partnership promises, the industry watches on, anticipating the transformative impact it is bound to have.
This partnership between Betbazar and SIS marks a significant milestone in the evolution of iGaming's B2B marketplace, promising an enriched portfolio and enhanced offerings for customers worldwide. Stay tuned for more updates as this collaboration unfolds.
