April 22, 2022

888 Sets Up Made-to-Play Campaign in the UK Market

Chloe O'Sullivan
Written byChloe O'SullivanWriter
Researched bySamuel AdeoyeResearcher

888 Holdings is a well-known online gambling and betting firm. It was founded in 1997 and quickly established itself as the dominant major player in the global online gaming business. The umbrella proudly provides players with a diverse choice of online gaming brands. Each has its own distinct, engaging, and thrilling set of games, prospects, prizes, and much more.

888 Sets Up Made-to-Play Campaign in the UK Market

The bookmaker is an unimpeachable leader with over two decades of experience in the gaming industry. Despite this, the organization continues to make attempts to reaffirm its users' trust. The company has since launched its latest 888 Made-to-Play campaign. The launch news came after the company announced an increase in revenue for the 2021 financial year.

888 Launches a New Campaign

The premier betting company is continuously looking for new ways to improve the gaming experience for its customers. They are constantly adapting, creating, and applying new technology, unique gaming solutions, and enhancing efficiency-boosting ways. As a result, 888 is attempting to bring its diverse brands together under a single, coherent theme. 

These brands include 888 casino, 888 poker, and 888sport, which are all part of the new Made-to-Play campaign. Aside from that, the company believes that the new campaign is meant to bring businesses and people together for a common goal.

The new campaign will begin in the United Kingdom. The corporation will leverage several digital channels, including social media and television, to reach its target audience. It will use these to launch advertisements that will run for several weeks across the region. 

According to the company's vice president of strategic marketing, Sivan Finn, the unveiling of the Made-to-Play master brand plan is a significant step forward for the company. She feels that by merging all of the strong brands which they have established over the years, they will be able to express a consistent narrative that explains what sets them apart from the competition. She notes that it is the reason their clients enjoy interacting with them.

888 Plans to Enter New Jurisdictions

888 intends to launch its creative campaign in other markets in addition to the UK. With that in mind, Made-to-Play has yet to announce when it will expand into other significant areas. It is no surprise that 888 has launched a new master brand strategy.

Earlier in the year, when the firm released its full-year financial results for 2021, it hinted at its plans for Made-to-Play. According to Itai Panzer, the company's CEO, the 888 brands were to be relaunched under a master strategy called "Made-to-Play." He said that the new master brand would be built on the solid foundations of the same-named award-winning poker campaign.

Furthermore, the Gibraltar-based gambling group's income increased to $980.1 million in 2021. This represented a 15% increase over the previous year, 2020. Aside from this expansion, 888 has announced that it will debut its services in numerous markets later in the year. The company stated that it intends to reach Ontario, Canada, soon. It is also thinking about increasing its presence in more US states. It does, however, have another attractive alternative for returning to the Netherlands.

About the author
Chloe O'Sullivan
Chloe O'Sullivan

Chloe "LuckyLass" O'Sullivan, with her Irish charm, has an uncanny ability to spot the rising stars in the casino universe. As a core writer for NewCasinoRank, she delves deep into new platforms, ensuring readers get the first glimpse of tomorrow's top casinos today.

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